Love the bullish price experimentation on Buyer Personas. Customers will pay far more for these strategic engagements than we initially realize. A huge part of that is discovering the benefits that showcase your value using their words.
On contracts, I’m adamant about owning my research and licensing it to customers on generous terms. Not sure how that translates for your services though.
Thanks for the update. Rooting for you!
Love the bullish price experimentation on Buyer Personas. Customers will pay far more for these strategic engagements than we initially realize. A huge part of that is discovering the benefits that showcase your value using their words.
On contracts, I’m adamant about owning my research and licensing it to customers on generous terms. Not sure how that translates for your services though.
Happy to chat again at some point.